Tourism Committee of the Republic of Uzbekistan

During the meeting, the Uzbek side presented an overview of ongoing reforms aimed at developing tourism and hospitality, the favourable investment climate created to attract international hotel brands, and the subsidies and incentives available to investors.

P. Birla outlined the company’s operations and future development plans, noting that Uzbekistan and the wider Central Asian region represent promising markets for Marriott International. The parties also exchanged views on the planned opening of The Ritz-Carlton hotel in Tashkent.

Particular attention was given to attracting well-known international restaurant brands to Uzbekistan and developing gastronomic tourism, organising educational programmes and internships at Marriott International hotels for students pursuing tourism-related studies, and establishing cooperation with international bloggers and media outlets. The meeting also explored opportunities to promote Uzbekistan’s tourism potential globally through digital tools and Marriott Bonvoy, the company’s international loyalty programme. Discussions focused on showcasing the country’s rich historical and cultural heritage, gastronomic offerings and tourism destinations through the platform. International partners are expected to prepare proposals for establishing cooperation in this area.

Following the meeting, the parties agreed to continue working together on the areas discussed and jointly pursue promising initiatives.